Credit: Job cam shot by Josh Carrol of Yolo Media.
We recently performed an event activation for the projects* (an experimental agency specialising in events and exhibitions).
The event in question was a product launch of Maison Perrier-Jouët champagne in Australia. It was a huge day but a very successful one. We sat down with Jake, lead projects manager, to chat about just what goes into an event transportation like this. Here’s what he had to say.
Can you tell us about the day and the transport required?
The launch was held at this incredible home overlooking Bronte and Tamarama. A week beforehand we removed all the owner’s furniture from her house and packed it into our storage modules (what’s called a ‘bump-out’ in the event activations industry). At the same time, we transported the Perrier-Jouët champagne and event furniture to Bronte (a ‘bump-in’).
How did you make sure everything was packed and unpacked safety?
This was a VIP job. The owner had discerning taste and their furniture consisted of many special pieces which we went above and beyond to care for. We had a team leader on site to make sure everything was pre-wrapped, correctly disassembled and packed carefully. We also performed multiple balcony lifts with railings, to get larger furniture installed for the event, such as the alcohol bar.
What makes a successful event transportation?
It all comes down to good planning and preparation. Checking off inventory before leaving the warehouse and ensuring there is access and clearance to the home. It also helped that we had a really great project manager onboard, checking all stock and communicating with the guys.
The boys’ presentation was also a big factor. For all event activations, the guys have to be well-dressed and in uniform – wearing the Holloway branded hats and shorts.
Thanks to Jake and the boys for another successful bump-in and bump-out! For inquiries into event transportation services, don’t be afraid to reach out and contact us.